The Nusa Dua Achieves GSTC Certification, a Testament to 53 Years of Consistent Commitment to Environmental Preservation
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Badung (Atnews) - InJourney Tourism Development Corporation (ITDC), a member of InJourney Group, continues to strengthen its commitment to implementing sustainable tourism principles at The Nusa Dua, Bali, (12/11/2026).
For more than 53 years, this commitment has been reflected in various initiatives encompassing environmental management, resource efficiency, nature and cultural preservation, and community empowerment.
Through responsible, long-term-oriented management, ITDC strives to maintain a balance between tourism growth, environmental conservation, and community well-being, while further strengthening The Nusa Dua's position as a world-class tourism destination.
The consistency of these efforts has led The Nusa Dua to achieve sustainable tourism destination certification under the Global Sustainable Tourism Council (GSTC) standards in 2026, making it the first destination in Indonesia to receive GSTC certification at the destination level.
This achievement represents international recognition of ITDC's longstanding commitment and consistent efforts to implement sustainable tourism principles.
It also reinforces the quality of The Nusa Dua's destination management as a responsible tourism destination with global competitiveness.
Commenting on this achievement, ITDC Acting President Director, Ahmad Fajar, emphasized that sustainability is an integral part of ITDC's strategic direction in developing and managing its destinations.
“Based on the assessment results, The Nusa Dua has been declared to meet the requirements for sustainable tourism destination certification under the Global Sustainable Tourism Council (GSTC) standards.
Being recognized as the first certified tourism destination in Indonesia represents international recognition as well as validation of ITDC's commitment to implementing sustainability principles for more than five decades.
For us, this certification serves as further motivation to ensure that tourism growth continues to go hand in hand with environmental conservation, community empowerment, and cultural preservation, thereby creating long-term benefits for future generations,” said Ahmad Fajar.
Amid the evolving landscape of global tourism, travelers are increasingly taking sustainability considerations into account when choosing their destinations.
Various studies and international standards, including those developed by UN Tourism and the Global Sustainable Tourism Council (GSTC), underscore the importance of destination management that goes beyond delivering high-quality visitor experiences to also addressing environmental, social, economic, and cultural impacts.
Recognizing these challenges, ITDC consistently integrates sustainability principles into the management of The Nusa Dua through wastewater treatment systems, integrated waste management, and the utilization of Seawater Reverse Osmosis (SWRO) technology to convert seawater into clean water.
Treated and filtered wastewater is reused for irrigation purposes, including watering the destination's landscaped areas and tenant premises.
Meanwhile, organic waste is processed into compost for maintaining green open spaces, while inorganic waste is managed through sorting, recycling, and reuse processes in collaboration with third parties.
This commitment is further strengthened through the development of environmentally friendly infrastructure and utility services by ITDC through its subsidiary, ITDC Nusantara Utilitas (ITDC NU).
The implementation of SWRO technology, wastewater treatment, reclaimed water utilization, and Liquefied Natural Gas (LNG) distribution forms part of ITDC's efforts to improve resource-use efficiency and support more environmentally responsible destination management.
In water management, the implementation of a circular system enables treated wastewater to be reused for the destination's irrigation needs.
Meanwhile, integrated waste management promotes resource optimization through the principles of reduce, reuse, and recycle (3R), ensuring that materials with residual value can be utilized again while reducing the volume of waste sent to final disposal facilities.
In terms of nature conservation, The Nusa Dua maintains approximately 97 hectares of green open space, representing around 27 percent of its total area, with more than 5,700 trees comprising 138 plant species.
Coastal conservation efforts are also carried out through collaborative mangrove planting initiatives in the Pudut area, in partnership with the Ngurah Rai Grand Forest Park Technical Implementation Unit (UPTD Taman Hutan Raya Ngurah Rai).
These initiatives are part of broader efforts to protect coastal ecosystems, preserve biodiversity, and strengthen environmental resilience against the impacts of climate change.
Beyond environmental considerations, ITDC also recognizes the social and cultural dimensions as essential components of destination sustainability.
The involvement of tenants, local business operators, surrounding communities, and various stakeholders forms an integral part of ITDC's inclusive destination management approach.
Through tenant capacity-building programs, MSME empowerment, local cultural preservation, and the development of a sustainable business ecosystem, ITDC encourages tourism growth to generate economic opportunities and deliver broader benefits to local communities.
These initiatives are further reinforced through the development of The Nusa Dua Sustainability Strategy 2026–2030, which serves as the strategic direction for the destination's medium-term development.
This strategy reflects ITDC's commitment to continuously transforming The Nusa Dua into a world-class tourism destination that is greener, more inclusive, resilient, and responsibly managed.
Ahmad Fajar further explained that achieving sustainability requires consistency and collaboration among all stakeholders, including destination management, tenants, business operators, local communities, government institutions, and strategic partners.
“We believe that a globally competitive destination is not defined solely by its natural beauty and high-quality facilities, but also by its ability to demonstrate environmental responsibility and create added value for local communities.
Therefore, ITDC will continue to foster collaboration and innovation to ensure that sustainable tourism practices become an integral part of the destination's management culture, rather than merely individual programs or short-term achievements,” he stated.
These various initiatives form part of ITDC's broader commitment to optimizing resource efficiency, minimizing environmental impacts, and promoting the implementation of circular economy principles in the management of The Nusa Dua.
With more than five decades of experience in destination development and management, ITDC believes that the future of tourism is determined not only by how beautiful a destination is, but also by how responsibly it is managed.
Natural beauty must go hand in hand with conservation efforts, economic growth must generate meaningful benefits for communities, and the quality of visitor experiences must be supported by sustainable governance.
“ITDC will continue to strengthen the implementation of sustainable tourism principles at The Nusa Dua. From Bali to the world, The Nusa Dua conveys a message that natural beauty, economic growth, community well-being, and environmental conservation can thrive in harmony.
After all, a world-class destination is not merely defined by what visitors can enjoy today, but also by the valuable legacy that we preserve and pass on to future generations,” concluded Ahmad Fajar. (Z/002)
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